Privacy Policy

PowerFunds (PowerFnds Ltd), a company registered in England and Wales with company number 15960342, whose registered office is at 124-128 City Road, London, EC1V 2NX, ("we", "our", or "us") is the data controller responsible for your personal data.

1. Information We Collect

We may collect and process the following types of personal data:

2. How We Use Your Information

We use your personal data for the following purposes:

• To provide and improve our fund ranking services.
• To personalize your user experience and optimize our website performance.
• To communicate with you about updates, promotions, or support inquiries.
• To comply with legal obligations, including fraud prevention and regulatory compliance.

3. Legal Basis for Processing

We process your personal data based on one or more of the following legal grounds:

• Consent: When you voluntarily provide your data and agree to receive marketing communications.
• Legitimate Interests: When processing is necessary for improving our services and protecting website security.
• Legal Compliance: When required by law, such as responding to legal requests or preventing fraud.

4. Data Sharing & Third-Party Access

We do not sell or rent your personal data. However, we may share it in the following situations:

• Service Providers: With third-party vendors who assist in website hosting, analytics, or customer support.
• Legal Compliance: If required by law, regulatory authorities, or to enforce our terms.
• Business Transfers: In the event of a merger, acquisition, or business restructuring, your data may be transferred.

5. Data Retention

We retain personal data only as long as necessary, typically:

• Account data: duration of account + up to 12 months
• Marketing data: until consent withdrawn
• Analytics data: up to 26 months

6. Data Security

International Transfers: Your data may be transferred outside the UK/EEA. Where this occurs, appropriate safeguards such as Standard Contractual Clauses are applied.

We implement appropriate technical and organizational measures to safeguard personal data against unauthorized access, loss, or misuse. However, no transmission of data over the internet can be guaranteed as 100% secure.

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your personal data, subject to legal limitations.
• Objection: Object to the processing of your data for direct marketing.
• Data Portability: Request the transfer of your data to another service provider.

8. Cookies and Tracking Technologies

We use cookies to enhance website functionality and analyze visitor behavior. You can manage your cookie preferences through browser settings. See our Cookie Policy for more details.

9. Children’s Privacy

Our Service is not intended for individuals under 18 years old. We do not knowingly collect personal data from minors.

10. Changes to This Policy

We may update this Privacy Policy periodically. We will notify users of significant changes through our Site or email notifications.